Good to Know SEO (Search Engine Optimisation) Information
Understanding What SEO Is All About
There was a time when Google was the magic tree that led to success. All that was needed was a pair of strong hands and sure legs to climb the branches of rankings, steadily making progress to the top. Once there, the views were all sky blue. Traffic poured into your website and success was assured. Is Google still the magic tree today?
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Outright rankings are only part of the equation that returns true online success. To find you must search. To search, you must know what you are looking for. Online, you must know what your customers are looking for and how they are searching to find it. Then you can efficiently lead them to your website.
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What is Google Up To Now?
I can’t remember a time when Google has rolled out so many fundamentally deep reaching changes in such a short period of time.
While some are still reeling from Panda, now we have Penguin to mix up the SERP’s yet again.
Google watches domain name registrations for new main domains such as .com and .org. Google may therefore think about indexing your site before you’ve even built it. It’s far cry from the times when just getting indexed was one of the first hurdles for new websites.
The first step to take when preparing a site for SEO is to register accounts for Google Webmaster Tools and Google Analytics. It’s important to start collecting data on site traffic as soon as possible – and to see what Google thinks a website is currently about. The results can be surprising.